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The newest member of the Duraco family: The Group’s manufacturing Division CEO, Didier Hardy

Duraco News

We are excited to introduce the newest member of the Duraco family – The Group’s manufacturing Division CEO, Didier Hardy. As we embark on this exciting journey together, we want to share his vision for the future and highlight the leadership that will guide us toward new horizon.

Didier brings a vision of relentless pursuit for excellence, building upon our commitment to innovation. ‘’If you think you are good, you are dead’ said Didier Hardy, CEO. A simple yet powerful philosophy.

Nurturing Sustainability at Duraco

“I am deeply convinced that every company has a responsibility to minimize its environmental footprint. At Duraco, we are taking concrete steps to strengthen our commitment to sustainability. We must all be active actors in this battle’’.
A primary focus area for us is the reduction of waste. We are actively engaging with our suppliers to ensure that our products are delivered in eco-friendly packaging, with minimal plastic and cardboard waste. Our aspiration is to leave minimal trace of these materials in our operations.
Moreover, we are making significant strides in harnessing solar energy. In the near future, our entire premises will be illuminated using our own solar lights, symbolizing our unwavering dedication to renewable energy sources. Every employee is responsible of switching his office light off when leaving the premises. These small yet meaningful steps are integral to our overarching strategy of gradually transitioning towards a more eco-responsible approach.

Leading the Way: Duraco’s Vision for Innovation
The foremost priority of the new CEO is to strengthen Duraco’s position as a market leader. To achieve this, we are fully dedicated to leveraging all available resources to maintain our market position.
Innovation is the lifeblood of the company, and we understand the importance of staying abreast of the latest developments in our dynamic industry. We have already identified a growing interest for photovoltaic systems, and we are diligently preparing ourselves to excel in this segment.
Furthermore, we recognize the increasing significance of wastewater treatment solutions within residential compounds. This emerging reality is driving us to proactively organize and position ourselves in this crucial area.

As Duraco looks ahead, these key strengths – a relentless pursuit of excellence, innovation, customer-centricity, a talented team, and a strong commitment to sustainability – will continue to propel us forward in the dynamic marketplace.

October 10, 2023